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Legal policy

Cookie Policy

This policy explains the cookies and browser storage Improve First uses, why they are used, and how you can control non-essential analytics.

Last updated
6 July 2026
Applies to
Improve First website, free tools, freemium accounts, paid plans and related communications
Legal entity
THE ENOCH CLOCK LTD trading as Improve First
Company number
13718059
Registered office
71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Contact
team@improvefirst.com

Your choice

Improve First uses necessary storage for login, security and core product features. Non-essential analytics only run after you consent. No analytics or marketing option is pre-ticked.

Cookie and storage table

NameProviderPurposeTypeDuration
Improve First session cookieImprove FirstKeeps you logged in and protects account actionsStrictly necessarySession or short account-security period
improvefirst_cookie_consent_v1Improve FirstStores your cookie preference in this browserStrictly necessary preference storageUntil cleared or replaced
Product analytics eventsImprove FirstHelps understand broad product usage after consentOptional analyticsEvents are normally retained up to 24 months
Stripe checkout cookiesStripeProcesses payments and protects checkoutPayment and securityControlled by Stripe

Analytics

Analytics are used only to understand broad product usage, such as page views and feature clicks. Improve First does not use non-essential analytics before you consent and does not currently use advertising cookies or session-recording tools.

Changing your choice

You can change your choice using the button above. You can also clear cookies and local storage in your browser settings. If you use a new browser or device, you may be asked again.

Questions can be sent to team@improvefirst.com.